Nowadays, Tulshimala Rice is famous in Bangladesh. It’s popular for online promotion. A massive amount of content is available on the internet. Tulshimala rice is the district branding product of Sherpur, Mymensingh. Recently, it got a Geographical Indication (GI) certificate.
Tulshimala Rice is an aromatic rice. It has a long history of over a hundred years—farmers of Sherpur cultivation in generation to generation. It is also known locally as Jamai Aduri Chal and is part of the culture of Sherpur. Many stories have been famous with this rice throughout history.
Traditional Farming Practices
Tulshimala Rice has been cultivated following traditional farming practices for over a hundred years. Farmer are getting the varieties of rice from their previous generation. This rice is produced in the Sherpur district, including Sherpur Sadar, Nakla, Nalitabari, Jhenaigati, and Sreebardi upazila.
It is a local variety invented by farmer of Sherpur. Farmers carefully select seeds, process them, and transplant the seedlings into flooded fields. They farm without fertilizers, with their knowledge. That’s why this rice becomes healthy with the quality of the crop. According to Dhaka Tribune, 14,540 hectares of land are under cultivation for rice, with 26,637 tons of rice.
Use of Tulshimala Rice
Tulshimala rice is used in various dishes. Day by day, the use of rice is increasing in many ways. Children and older people like food made from Tulshimala rice. It helps to save cooking time and add unique flavors. Here are some popular ways to cook it:
- Pulao: This polao is most prevalent in Asia, the spacial Indian subcontinent. It is similar to biryani, but it is different. Polao is less meat and spices. Tulshimala rice is the perfect choice for polao cooking.
- Payesh: It is a dessert item. Milk, rice, and sugar are prime elements of the dish. The aroma and flavor of Tulshimala rice make it a perfect ingredient for Payesh.
- Biryani: This is the most famous item in Asian countries. Meat, vegetables, and spices constitute a significant part of Biryani cooking. Rice is the main ingredient for biryani. Tulshimala rice added unique flavors to the dish. As a result, everyone likes to eat.
- Khichuri: This is the most popular item, Bangali cousin. The main ingredient is rice, vegetables, eggs, or meat. Rice plays a significant role in Khichuri cooking. It helps to make it delicious. Tulshimala Rice fulfills the demand.
- Fried rice: This is a classic dish, popular in many cultures worldwide. The main ingredients of the dish are rice, vegetables, and eggs. Tulshimala rice helps to make it special. In Bangladesh, many people use it to cook Fried rice.
- Pitha: The Pitha is a part of the Bengali culture. Various types of Pitha are available in Bangladesh, including Chitoi Pitha, Patishapta Pitha, Bhapa Pitha, and Nakshi Pitha. Rice is an essential ingredient of Pitah. Tulshimala Rice is suitable for making a few types of Pitah.
Using this rice, many items make women of Bangladesh. Because it is aromatic and sticky rice, it helps cook a dish quickly and increases the test.
This rice is most prevalent on the Internet. It’s becoming popular on the internet, especially on Facebook. Over thousands of positive reviews are available from customers. They share many stories, pictures, videos, and feedback in their posts. Common customer feedback is:
- Using this rice to cook any dish does not cause acidity problems.
- After eating a meal, feel better.
- Children very much choose the food that makes this rice.
- We can cook anything using this rice. Every food becomes delicious. Among others.
Economic benefit
Tulshimala rice is suitable for export. It can boost reserves by earning foreign currency. As a result, it is now time to try for search export market. Also, demand for this increased across the country for f-commerce. This rice is a value added to the district branding of Sherpur. Also, it created employment through f-commerce. A few entrepreneurs started to venture on Facebook for their careers focus on the rice. As a result, it increases district branding, economy, customer demand, and production demand.
Now, farmers are getting enough prices for sales. As a result, the number of aromatic rice products increases yearly. Our Sherpur is actively introducing the products to the general public online. As a result, they got an award from the DC office in Sherpur for being the best entrepreneurs in the district branding category. The deputy commissioner of Sherpur also promotes rice across the county. Many entrepreneurs and organizations now work to encourage their rice and sales regularly.
Cultural benefit
This rice is part of the culture of Sherpur. When new guests enter the home, Tulshimala rice is part of the hospitality, and the people of Sherpur gift to gust by the rice. The cultivation history of Sherpur is more than 100 years. That’s why it’s got the GI certification. As a result, the people of the country know about the rice, and when anyone buys the rice, they become part of the culture of Sherpur.
I had no idea about Tulsi Mala Rice before 2020. I came to know about Tulsi Mala Rice in 2020 by Facebook. I have seen many promotions on Tulsimana rice on Facebook and many positive reviews of Tulsi Mala rice. Seeing the positive reviews and promotion on Facebook encouraged me to buy Tulsi Mala Rice and eat Chicken Tehari made with Tulsi Mala Rice with the whole family. I remember no one in the family felt uncomfortable eating Tulsi Mala Rice Tehari. Elderly people and babies can easily digest any food made with Tulsi Mala rice.
Already tulsi mala rice has been recognized as a geographical indication (GI) product in Bangladesh which is definitely important for Bangladesh. Tulsi Mala rice is an ancient rice and it has history tradition and sufficient production. As a GI product, Tulsi Mala is having an important impact on the country’s economy through the rice. Tulsi mala rice food is good for body. Tulsi mala rice as an agricultural product is enriching the agricultural sector of Bangladesh a lot and Who’s involved in tulsi mala rice from farmers to producers are getting economic support. Tulsi Mala rice represents the Sherpur district of Bangladesh and it is important in the economy of the district. Thanks a lot Bhai for article.
I’m happy to know about your background story with Tulshimala rice for the last 4 years. The sound is good, and people know about the rice from Facebook promotion. Facebook is a powerful tool for advertising anything with missive people. Because 67% of the total population has Facebook accounts, all kinds of segments people are here on Facebook. That’s why it plays a big role in promotion, getting customers, reviews, etc. The Internet created an opportunity for two-way communication. So, make a place for getting inside of users and customers. Thanks for sharing your inside about the Tulshimala Rice. It is now a geographical indication and district branding rice of Bangladesh.
I didn’t know about Tulshimala rice before. I got to know because of the promotion on Facebook. And from there I used it for cooking as a buyer. Being a homemade food entrepreneur myself, I have cooked this rice polao, biryani, khichuri to my customers and got good feedback from everyone. What I like best about Tulshimala rice is that eating anything with this rice does not make us acidic. This rice will get more recognition now due to getting GI tag. The export potential of Tulshimala rice is very high. If this can be done, the reputation of the country will increase and this Tulshimala rice will play an important role in the economy. That’s what I believe.
Thank you very much for sharing your comments about Tulshimala Rice here. Facebook unlocked the opportunity to promote products free of cost marketing expenses to many members. People are active on Facebook, and they are of all ages. That’s why Facebook promotion is more powerful in promoting and doing two-way intersections.
Sherpur’s Tulshimala rice is renowned for its unique flavor and aroma.
Dishes prepared with this rice are known for their exceptional taste.
Thank you bhai
We have been using Tulshimala Rice for the last four years. Many items are cooked, including plain rice, polao, payesh, khichuri, and biryani. For the f-commerce, Tulshimala rice is available across the countries. It is remarkable for children, as well as older and sick people. Also, general people too. Now, it is Bangladesh’s GI product. E-commerce allows getting from any place in the country.
Thank you—E-commerce unlocked the opportunity to deliver Tulshimala rice everywhere within 24-36 hours. Social media plays a significant role in promoting Tulshimala rice inside and outside the country. As a result, Tulshimala rice is not only popular but also available everywhere.
Tulshimala rice is popular in both online and offline sectors. It is a geographical indication product of Bangladesh. Polao, khichuri is cooked as fragrant rice, but daily food white rice is also great with this rice. Tulshimala rice pies are very tasty, fragrance has made this rice popular as well as toddlers and old people can eat Tulshimala rice without digestive problems. There is a huge demand for Tulshimala rice in foreign countries apart from the country which enriches the country’s economy. Consumers as well as buyers should come forward to promote such domestically produced agricultural products. As a result, all those involved in rice marketing including farmers will be benefited Tulshimala rice is also important in the branding of Sherpur.
Thank you very much for your comments here. You are right, Tulshimala rice is perfect for plain rice too. Sorry, I forgot to mention it in the article.