Tulshimala Rice is famous in Bangladesh

Nowadays, Tulshimala Rice is famous in Bangladesh. It’s popular for online promotion. A massive amount of content is available on the internet. Tulshimala rice is the district branding product of Sherpur, Mymensingh. Recently, it got a Geographical Indication (GI) certificate.

Tulshimala Rice is an aromatic rice. It has a long history of over a hundred years—farmers of Sherpur cultivation in generation to generation. It is also known locally as Jamai Aduri Chal and is part of the culture of Sherpur. Many stories have been famous with this rice throughout history.

Traditional Farming Practices

Tulshimala Rice has been cultivated following traditional farming practices for over a hundred years. Farmer are getting the varieties of rice from their previous generation. This rice is produced in the Sherpur district, including Sherpur Sadar, Nakla, Nalitabari, Jhenaigati, and Sreebardi upazila.

It is a local variety invented by farmer of Sherpur. Farmers carefully select seeds, process them, and transplant the seedlings into flooded fields. They farm without fertilizers, with their knowledge. That’s why this rice becomes healthy with the quality of the crop. According to Dhaka Tribune, 14,540 hectares of land are under cultivation for rice, with 26,637 tons of rice.

Use of Tulshimala Rice

Tulshimala rice is used in various dishes. Day by day, the use of rice is increasing in many ways. Children and older people like food made from Tulshimala rice. It helps to save cooking time and add unique flavors. Here are some popular ways to cook it:

• Pulao: This polao is most prevalent in Asia, the spacial Indian subcontinent. It is similar to biryani, but it is different. Polao is less meat and spices. Tulshimala rice is the perfect choice for polao cooking.
• Payesh: It is a dessert item. Milk, rice, and sugar are prime elements of the dish. The aroma and flavor of Tulshimala rice make it a perfect ingredient for Payesh.
• Biryani: This is the most famous item in Asian countries. Meat, vegetables, and spices constitute a significant part of Biryani cooking. Rice is the main ingredient for biryani. Tulshimala rice added unique flavors to the dish. As a result, everyone likes to eat.
• Khichuri: This is the most popular item, Bangali cousin. The main ingredient is rice, vegetables, eggs, or meat. Rice plays a significant role in Khichuri cooking. It helps to make it delicious. Tulshimala Rice fulfills the demand.
• Fried rice: This is a classic dish, popular in many cultures worldwide. The main ingredients of the dish are rice, vegetables, and eggs. Tulshimala rice helps to make it special. In Bangladesh, many people use it to cook Fried rice.
• Pitha: The Pitha is a part of the Bengali culture. Various types of Pitha are available in Bangladesh, including Chitoi Pitha, Patishapta Pitha, Bhapa Pitha, and Nakshi Pitha. Rice is an essential ingredient of Pitah. Tulshimala Rice is suitable for making a few types of Pitah.

Using this rice, many items make women of Bangladesh. Because it is aromatic and sticky rice, it helps cook a dish quickly and increases the test.

This rice is most prevalent on the Internet. It’s becoming popular on the internet, especially on Facebook. Over thousands of positive reviews are available from customers. They share many stories, pictures, videos, and feedback in their posts. Common customer feedback is:

• Using this rice to cook any dish does not cause acidity problems.
• After eating a meal, feel better.
• Children very much choose the food that makes this rice.
• We can cook anything using this rice. Every food becomes delicious. Among others.

Economic benefit

Tulshimala rice is suitable for export. It can boost reserves by earning foreign currency. As a result, it is now time to try for search export market. Also, demand for this increased across the country for f-commerce. This rice is a value added to the district branding of Sherpur. Also, it created employment through f-commerce. A few entrepreneurs started to venture on Facebook for their careers focus on the rice. As a result, it increases district branding, economy, customer demand, and production demand.

Now, farmers are getting enough prices for sales. As a result, the number of aromatic rice products increases yearly. Our Sherpur is actively introducing the products to the general public online. As a result, they got an award from the DC office in Sherpur for being the best entrepreneurs in the district branding category. The deputy commissioner of Sherpur also promotes rice across the county. Many entrepreneurs and organizations now work to encourage their rice and sales regularly.

Cultural benefit

This rice is part of the culture of Sherpur. When new guests enter the home, Tulshimala rice is part of the hospitality, and the people of Sherpur gift to gust by the rice. The cultivation history of Sherpur is more than 100 years. That’s why it’s got the GI certification. As a result, the people of the country know about the rice, and when anyone buys the rice, they become part of the culture of Sherpur.