Top 15 E-Commerce Sites In Asia

Now it is time to talk about top 15 e-commerce sites in Asia. E-commerce makes easier of human life. Asia is the biggest area for e-commerce business. Because 59.4% (4,694,576,167) of the world’s population live there, according to Wikipedia, that’s why it is significant for business. E-commerce is booming in Asia. According to Statista, Asia’s e-commerce will reach $1,972.00bn in revenue in 2024, and the growth rate is 9.80% yearly. It means the market volume will be $ 3,147.00bn in 2029. In this article I’ll discussion on the top 15 e-commerce sites in Asia.

Regarding e-commerce in Asia, one country reigns supreme: China. It’s not just a major player; it’s a colossal force. Japan, Indonesia, South Korea, India, Malaysia, Philippines, and Singapore also hold their ground as significant e-commerce markets in Asia. However, China’s dominance is unparalleled. According to ECDB, the top five Asian e-commerce companies are all Chinese, including the industry giants Taobao, Tmall, JD.com, Pinduoduo, and Kwai Shop. This is a testament to the sheer scale and power of the e-commerce industry in China.

Top 15 e-commerce sites in Asia

The e-commerce market in Asia is growing, both locally and internationally. DMFA said the market is expected to reach $2.05 trillion by 2023. They highlighted e-commerce in China as a market player. In 2023, the China market is expected to reach $1.49 trillion. Also, the number of internet and mobile users is increasing daily in Asia. I try to mention the list top 15 e-commerce sites in Asia the revenue size.

1. Alibaba

• Alibaba was founded on June 28, 1999, by Jack Ma.
• Revenue: 868.7 billion yuan (approximately $126.5 billion), Statista.
• Business model: Business to business (B2B)

Alibaba is a Chinese e-commerce company founded by Jack Ma and 17 friends and students on June 28, 1999, in Hangzhou, China. It is the leanest e-commerce sites in Asia. Also, the largest B2B e-commerce company in the world. In 2024, Alibaba aims to reach $1.4 trillion in GMV with 1 billion customers. Alibaba has 5,900 product categories and 2.8 million stores. Its net income was $143.3 billion in 2021.

Alibaba helps sellers reach buyers in more than 190 countries with 20 million active users. Buyers can get product delivery from the producer directly. It is a great opportunity for small entrepreneurs to boost the operation of their local businesses. The Alibaba e-commerce earns revenue in various ways including, fees, membership programs, advertising, commissions and, sales. They connected to Bayer and Seller with a website and app.

Alibaba plays a central role in Singles Day every 11 November. They have called it the 11.11 Global Shopping Festival since 2009. It is the biggest online shopping day worldwide. On this day, Alibaba livestreams to connect with customers. On this day, 1 million brands participate in sales worldwide with Alibaba 2023.

2. AliExpress

• AliExpress launched in 2010 by Alibaba Group.
• Worth: Over $3.63 Billion
• Business Model: Business-to-Consumer (B2C)

AliExpress is another e-commerce company for Alibaba Group. It is a cross-border business-to-customers (B2C) marketplace with 10 category and 100 million products are available. AliExpress service in over 200 countries, with 600 million downloaded apps and 200 million monthly visits to the website in 2024. It is another leading e-commerce sites in Asia.

AliExpress helps small businesses and manufacturers in China sell products to international buyers. AliExpress does not sell in mainland China. The marketplace is investing in logistics to reduce shipping time to delivery worldwide.

It is the most visited website in Russia. Most of Russia’s small enterprises are dependent on the marketplace. More than 90% of shipments in Russia came from China via AliExpress in 2019.

AliExpress runs within 18 languages worldwide. According to SEMrush The most web traffic is from South Korea (244.58M), Brazil (78.62M), Spain (69.92M), the United States (56.74M), and Mexico (45.55M). In April 2024, AliExpress gained 1.14B visits with an average duration of 08.53.

AliExpress never dropped below monthly visits of 431 million, and visitors gained 2.9 billion from July 2023 to December the AliExpress. The worldwide highest hit was in November 2023, 519 million. This year, there has been a 60% rise in AliExpress orders.

Affiliate is the most popular program on AliExpress worldwide. As of 2022, more than 150M products are available for affiliates with the platform. There is no percentage and area limitation. They offer up to 90% and 200 plus country or reason.

3. JD.Com

• June 18, 1998, JD.com was founded by Liu Qiangdong, and
• Headquarters is in Beijing, China.
• Revenue: $155.3B (Forbes, 2023)
• Business Model: business-2-consumer (B2C)

JD.com is a retail and business-to-consumer online marketplace. It is the second-largest B2C Company in China in terms of transactions and revenue. It is the most popular e-commerce sites in Asia. Also, a member of the Fortune Global 500. From the revenue, it is 7th in the world and 1st in China in 2021. SME, brand, and retail sellers can sell their products, becoming merchants of JD.com and using their logistics service locally and internationally.

Their business model is JD Mall and New Businesses. JD Mall is a warehouse that helps to deliver e-commerce orders quickly. New businesses include technology services, insurance, Online 2 Offline (O2O), and logistic services. Retail, technology, logistics, healthcare, insurance, international business, and more are their businesses.

They renewed the company name several times. In a significant move, 360buy.com transformed and rebranded itself as JD.com in 2013.

JD.com improved its delivery courier experience by using technology with robots. In 2016, they started the journey. When the robot arrives in front of the customer’s house, it sends a code to the customer’s mobile and waits a certain time. Then, the customer came and took the parcel using the code. But if customers do not pick up the parcel, then after crossing the time limit, the robot goes back to the system. Also, the parcel will be delivered by general courier.

According to Forbes, the total assets of JD.com are $85.6B, and profits are $1.5B in 2023. JD.com shared that the full year of 2023 resulted in net revenues of $152.8B, which increased by 3.37% from 2022.

Statista reports that JD.com is the leading retailer worldwide by revenue in 2021. By net sales, it is the top online site worldwide in 2022. They also share more statistics about JD.com. 20-30 years age groups are major app users and 212.03M active users on the singles day of JD.com.

4. Snapdeal

• Kunal Bahl and Rohit Bansal founded Snapdeal on February 4, 2010.
• Headquarters: New Delhi, India
• Business model: Business to customer (B2C)
• Revenue: 112.93 billion (2024)

Now, Snapdeal is an e-commerce retailer company in India. This is the known e-commerce sites in Asia by revenue and active users. Products category is lifestyle, fashion, personal care, mobile phones, electronics, etc. Service area of the company in India with 40.15 Million monthly active user. The user rating is 4.5 in the Google Play store. It is a leading lifestyle online shopping and first growing online shopping in India.

Snapdeal is the first billion-dollar valuation company in India. Startup Talky said that 25 million active users per month of Snapdeal. 250 million installation mobile apps per month. They shared more statistic about the company is 2500 area of India delivery is available of the company.

Business Today said that Snapdeal reduced 45% losses in 2023. Annual growth is 21.5% and market value is $112.93 billion, anticipated value in 2029 $299 billion.

5. Tmall

• Tmall was launched in 2008 by Alibaba.
• headquarters: Hangzhou, China
• Business Model: business-to-consumer (B2C)
• Revenue: $78 billion in 2022

Tmall is a global cross-border e-commerce company in China. Beyer can get high-quality products from outside of China. There are 46,000 brand products available with more than 5,800 categories from over 90 counters. It is a Chinese-language website. But Tmall Global is English and Chinese. Launched in 2008, owned by Alibaba Group. Tmall is the popular e-commerce sites in Asia.

Only brand owners or authorized distributors can be registered merchants with fixed deposit and yearly charge. Buyers can order and get delivery from this site when any brand product is unavailable in offline outlets. Tmall is a great way for foreign business owners to expand their business into China from different countries. It was the largest third-party online and mobile commerce site in the world on March 31, 2022.

According to various source, over 0.8 billion buyers have Tmall and Tmall global with more than 150k merchants. Daily platform users were 380 Million in March 2023 and 877 million monthly.

6. Amazon

• On July 5, 1994, Amazon was founded by Jeff Bezos. In 2000, it entered Asia via Saudi Arabia and Japan.
• Headquarters: Seattle, Washington, United States
• Business: B2B and B2C.

Amazon is a global e-commerce giant. Also, it is available in the Asia continent, China, India, Japan, Saudi Arabia, Singapore, Turkey, and the United Arab Emirates. It is the popular e-commerce sites in Asia. Amazon’s e-commerce sales closed in June 2019 in China, but the Japanese and Singapore markets were a success. Also, it is the top player in e-commerce in India.

Amazon Japan is the most popular site in Japan, besides Rakuten. English and Japanese language are available on Amazon Japan. In 2000 it launched in Japan. Now it is the 4th position of the Amazon in the world. Revenue in 2023 $26 billion and 596.2 million active user per month. Amazon offers same-day delivery, covering nearly 100 million consumers. 25.7% of e-commerce sales completed by Amazon and Rakuten was 12.6% in the 2020 analysis in Japan.

Singapore is another leading and successful market for Amazon in Asia. Amazon allows people to buy electronics, groceries, household items, and other goods. Singapore is the first market for Amazon to grow rapidly. In 2019 Amazon Launched in Singapore. In 2020 revenue was $92.8 million. per month visitors 7.3 million in 2024.

In 2017 Amazon India. In 2020 Amazon became the biggest player in the country. $1.12 billion in revenue in 2020 India. Per month, there are 300 million active visitors.

7. Taobao

• Taobao was started in 2003 by Alibaba.
• headquarters: Hangzhou, China
• Business Model: Consumer-to-Consumer (C2C)
• Revenue: $20.2 billion (2023)

Taobao is a China-based e-commerce sites in Asia. Small business owners or individual entrepreneurs can create an online store here to sell their products around China and Southeast Asia, listing fixed-price products. Taobao’s business model is C2C. There are over two billion SKUs and 1 billion customers.

‘Happy Taobao’ is the entertainment series, ‘Taobao Live’ is the streaming service for sales, ‘Singles Day’ is the largest shopping day in China, and ‘Strategy’ together help Taobao’s rapid growth and sales. In 2021, Taobao was the top 8th visited website in the world according to Wikipedia and Alexa.

Taobao Village is a rural economy development program of Taobao. It helps connect rural people to e-commerce to sell their products. Research said that from 5425 villages’ active online shops, 29600 generated RMB 1,000 billion in revenue in 2020 via the Taobao village program. As a result, this program helps increase rural people’s entrepreneurship and income. Also, it created an opportunity to get authentic products for all areas of the coverage area.

Statista says Taobao is China’s most popular shopping app, with 895 Monthly active users. The brand value is $20.2 billion. The previous year was $30.54 billion.

8. Rakuten

• On February 7, 1997, founded by Mickey Mikitani
• The headquarters is in Tokyo, Japan
• Revenue: $14.7B (Forbes)
• Business Model: Business-2-consumers (B2C)

Rakuten is a Japanese tech company. Its subsidiaries include e-commerce, fintech, digital content, communication, entertainment, and more than 70 services. On February 7, 1997, Rakuten was founded by Mickey Mikitani. The headquarters is in Tokyo, Japan. In 1999 it’s renaming Rakuten. It is listed top 100 Digital companies (2029) by Forbes. It is the popular e-commerce sites in Asia

Japan is the world’s 4th largest e-commerce market. 80.9% of people in Japan actively engaged in online shopping. Rakuten. 26.8% market share under the online marketplace with 49,887 shops. It is the most trusted e-commerce marketplace in the homegrown market. The most popular categories in Rakuten are Food (40.3%), household goods (39.5%), and Apparel (36.7%), according to research data in 2018. Also, cross-border e-commerce is available. Registered users of Rakuten 115M.

12 months ending September 30, 2023, 0.49% revenue increase, and total revenue was $15B. Another source shared that $14.58B was revenue from Rakuten’s e-commerce section. It has increased by 0.96% from the previous year.

Rakuten offers free registration to customers and gives cash back for referrals to friends and families. Rakuten Super Logistics is always active for customers. It is available in Canada, France, Australia, HongKong, USA, Singapore, Brazil, Thailand, Malaysia, Indonesia, and Taiwan.

9. Shopee

• Launched: February 5, 2015, Forrest Li founded Shopee as a Shopee Pte. Ltd subsidiary.
• Headquarters: Queenstown, Singapore.
• E-commerce model: Consumer-to-Consumer (C2C) and Business-to-Consumer (B2C).
• Revenue: 9 Billion (2023)

Shopee is an e-commerce marketplace owned by Shopee Pte. Ltd. Its services are in 11 countries (Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, Singapore, Brazil, Mexico, Colombia and Chile) various types of product categories, including electronics, fashion, household appliances, etc. Shopee is another known e-commerce sites in Asia. They have payment and logistical support. They focus on security in shopping. That’s why they have a Shopee Guarantee escrow service for sellers and buyers.

Research said 7 thousand brands and 6 million sales products to 160 million active users on Shopee. According to Reputa, 70% of discussions on social media about Shopee. Than Lazada, Tiki and Sendo.

In 2023, Shopee generated $9 billion in revenue. The growth rate is 20.6% from the previous year. ‘Business of Apps’, said 295 million user reached in 2023 and the leading market is Indonesia, there was 103 million user the same year. Than Brazil (63M), Vietnam (38M). Annual GMV was $78.5 billion this year.

The business model of the Shopee is C2C and B2C. They earn money by commission after a successful orders, transaction fees, charge for advertising products, etc. In 2023, Shopee got 8.2 billion orders, a 7.8% increase from the previous year.

10. Flipkart

• In October 2007, Flipkart was founded by Sachin Bansal and Binny Bansal.
• Headquarters: Bangalore, India
• Business model: B2C
• Reveneue: US$7.0 billion (560.1 billion INR) 2022–2023

Flipkart is a big player in Indian e-commerce. 48% market share was under Flipkart in FY23. The first side of the company was only a book seller site; now, there are more than 80 categories of products, including fashion, electronics, lifestyle, grocery, and others. The service area of Flipkart in India. Also, popular e-commerce sites in Asia. They have multiple subsidiaries in Myntra, PhonePe, Wholesale, etc.

Flipkart is a B2C marketplace. Buyers can list products to sell across India. Flipkart always focuses on sharing quality content on social media to promote their products and services. Also, they guide the sellers in listing products with SEO-friendly and quality content. There are wholesalers available on Flipkart Wholesale.

There are no product listing fees. But they get a commission after generating an order. Also, there are available advertising opportunities for the sellers via pay charges. Customers can use subscription features to get multiple benefits, including free-charge delivery, quick delivery, etc. Flipkart has its own logistics service; It earns revenue from the logistics service.

According to Statista, In May 2023, monthly active users were 167 million on Flipkart. The user growth rate is 21% year on year. US$7.0 billion (560.1 billion INR) in revenue was 2022-2023 of Flipkart.

11. Tokopedia

• Tokopedia founded February 6, 2009 by William Tanuwijaya and Leontinus Alpha Edison.
• Headquarters: Jakarta, Indonesia
• Business Model: C2C and B2C.
• Valuation: $501B, May 2024 (Confused)

Tokopedia is a technology company in Indonesia. It is the pioneer in digital Indonesia. Within 1.8 billion products are added from 14 million merchants, Tokopedia is available last mile in the country. It is the largest e-commerce sites in Asia at Indonesia, with a 35% market share, after Shopee (36%). Also, Tokopedia is the unicorn company.

Tokopedia offers various digital products, including e-commerce, payments, ticket purchases, and more.

Tokopedia helps create employment and develop the country’s economy. After successfully placing an order by the customers, 60% of the delivery becomes complete within the next day.

In the e-commerce section, Tokopedia has 25 category products, including electronics, groceries, food, personal care, fashion, etc.

Tokopedia says 86.5% of merchants are new entrepreneurs. According to Similarweb, over 60% of visitors are male, and nearly 36% are 25-34 ages. Tokopedia is another popular e-commerce sites in Asia

12. Lazada

• Launched in 2012 by Maximilian Bittner
• Headquarter: Singapore
• Revenue: $4.4B (Growjo)
• Business Model: Business-to-Business (B2B) and Business-to-Customer (B2C).

Lazada is Southeast Asia’s leading e-commerce marketplace. In 2012 Maximilian Bittner founded it. The headquarters of the company is in Singapore. Alibaba Group acquired Lazada. The serving areas are Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. Fashion, sports, electronics, household, groceries, and many more categories are available from 3 thousand brands and 135K sellers. Updated data shows that Lazada has 655M consumers and 160M active users. Lazada Cash and advance payment method is available with a hassle-free returns policy. Lazada works with 100 logistics partners, local and international, to deliver quickly. Currently revenue is $4.4B.

Lazada allows you to sell locally and internationally without an initial fee. After generating sales, 2% commission for local sellers and 2% to 4% for cross-border sellers. LazGloba is for international (6 countries) sales. If you do not have enough time or manpower to handle everything, then Fulfilment by Lazada is available for you. Their team works for you. Also, you can use individual or third-party logistics services. Lazada is a famous e-commerce sites in Asia.

13. Kaola

• In 2015, Kaola was founded by NetEase.
• Headquartered in Taipei, Taiwan.
• Revenue: $1B (Similarweb).
• Business model: Cross Border e-Commerce.

Kaola, a relatively new player in the cross-border trade site in China, was launched in 2015 by NetEase. Kaola is the clickable e-commerce sites in Asia. However, it has swiftly ascended to the top, becoming a leading cross-border e-commerce platform in China, alongside Tmall and JD. Kaola’s unique selling point is its facilitation of foreign business owners selling to Chinese buyers. With a market share of 21.4% in China’s cross-border trade, it outperforms Tmall’s 17.8% and JD’s 15.3%.

Opening a store on Kaola is a process that involves several key steps and financial commitments. First, there is an annual fee of $1000 per store. Depending on the product category, a 2% to 10% commission is also charged on sales. A deposit of $10-15 thousand is also required. In addition, a business license, passport, bank statement, and trademark are all necessary documentation. These requirements are in place to ensure the legitimacy and quality of the stores on Kaola.

According to PitchBook, more than 9 thousand brands from more than 80 countries. Kaola helps foraging sales to reach more than 150M middle-class buyers in China with high-quality products from different world regions. They have reduced delivery time between 15 and 20 days; now, 1 to 3 days is enough worldwide because they have warehouses in various places in China and abroad.

Most visitors of Kaola from Chania, on the web and app, then the United States, Hong Kong, Singapore, Japan, and others, said similar things. They mentioned that the 25-34 age group is the most visited. Their annual revenue is $1B.

14. Myntra

• Mr. Mukesh Bansal, Vineet Saxena, and Ashutosh Lawania founded Myntra in 2027.
• Headquarters: Bangalore, India
• Business Model: B2C
• Valuation: $92.95 billion by 2023

An Indian fashion online shopping site is Myntra-owned Flipkart. It was founded by Mukesh Bansal, Vineet Saxena, and Ashutosh Lawania in 2007. It is the leading online site in India for fashion. Also, popular e-commerce sites in Asia. In 2023 gross sales were $3.9 Billion.

Startup Talky says that over 6 thousand brands are showing their products to sales on 60 million active users of Myntra in March 2024. Until December 2023, 75 million app users were on the platform. It is rapidly growing in India. According to analysis, Myntra’s projected value will be $246.10 billion in 2028.

According to Mordor Intelligence, valuation of Myntra $92.95 Billion in 2023. The growth rate is 21.5% yearly.

Any brand can open a shop on Myntra. After getting an order, Myntra takes a 4-5% commission range. There are multiple payment options for customers, including COD, credit cards, and e-wallets. Myntra holds the payment for 15 days to deliver to the market because customers can be onboard within 15 days after delivery successfully.

15. Qoo10 or Wish+

• In May 2010, Ku Young Bae founded the Qoo10 e-commerce marketplace.
• Headquarters: Singapore
• Service country: 7 and 5 marketplaces.

Qoo10 is a top e-commerce player in Southeast Asia. Previously name was ‘Gmarket’. Service in seven localized with 5 marketplaces. Soon, Qoo10 wants to move forward more into the Asian market. Wish.com acquired the Qoo10 in February 2024 with $161 million. Qoo10 has rebranded with Wish+, and a few domains are redirected to wish.com following the country extension. It is the growing e-commerce sites in Asia.

Qoo10 or Wish+ offers various categories of products, including Fashion, Electronic Devices, Home Appliances, Food, Personal Care, Toys, and others. Everyone can create a Qoo10 account to be an authorized seller. There have no registration fees but after complete a successful seals then a commission they take. It is an opportunity to sell buyer products in various countries in Asia.

In May 2024, 1.77M visitors received qoo10.sg, the average spending time was 07:44. Maximum visitor from Singarpore (68.13%), than South Korea (27.45%) said Semrush.com.

Conclusion

In this article, I discuss the top 15 e-commerce sites in Asia by collecting information from various sources. There are many e-commerce sites in Asia on the back side of the list, including Blibli, Bukalapak, Tiki, Coupang, Zalora, Zilingo, Paytm Mall, Bigbasket, Tata CLiQ, Daraz, etc.

The Asian e-commerce market is rapidly growing. China is the top market in Asia, more than Singapore, Japan, India, and other countries. Alibaba Group invested in several countries and acquired many companies in Asia.