Today, I’ll discuss the top 10 social media by active users. Social media make our daily lives in many ways, including sharing feelings and opinions, making personal branding, getting news, getting job offers, and many more. Also, Social Media is a powerful tool for promoting a brand and getting sales. Because all types of people are active on social media. Most internet users have social accounts.
Top 10 social media by active users
According to Statista, over 62% of the world’s population has a social account. There are 5.07 billion social media users worldwide, including Facebook, YouTube, WhatsApp, and many more. However, our discussion on the article is in the top 10 social media by active users.
We included various statistics, such as the number of active users, age ranges, revenue, top users, country, and more, as per June 2024 update data. Let’s start.
1. Facebook — Monthly Active users of 3 billion
Facebook is the largest social media platform, and it is among the top 10 social media sites by active users. Over 37% of people worldwide have Facebook accounts, and 3 billion monthly active users are on Facebook. As a result, it is now the most effective marketing tool for businesses because all types of people exist in a single place.
Facebook’s sections, such as Profile, Page, Group, Messenger, and Ads Manager, are all easily accessible to anyone, free of cost. This accessibility empowers users, making even the monthly subscription model for verified badges within reach. With Facebook’s revenue reaching 134.9 billion in 2023, a 15.6% annual increase, it’s clear that nearly 200 million businesses have found Facebook to be a powerful tool.
Facebook profile is the main section of the platform. It is an individual user on the profile maintenance page for businesses, digital creators, or influencers. The group is a community of similar interests. Members meet together and do activities. It is also a tool for businesses to use sustainable branding.
Facebook Messenger is not just a communication medium; it’s a multipurpose tool that allows users to share text, images, videos, and emojis and engage in audio, video calls, and group chats. The recent addition of a messenger channel for one-way communication further expands its capabilities, intriguing users with its potential. Ads Manager, on the other hand, simplifies audience targeting for growing businesses, opening up a world of possibilities.
2. WhatsApp — Monthly Active users of 2.78 billion
WhatsApp is the popular messaging app after Facebook. It is one of the top 10 social media in the world, with 2.78 billion unique users from 60 languages and 180 countries. WhatsApp is widely used for texting, calls, document sharing, images, videos, and location sharing.
The Meta platform owns it. WhatsApp has a high open rate message. As a result, people communicate with friends and family, customers, and investors. WhatsApp has two types of apps. One is for general users, and the other is for business. In 2018, the WhatsApp business launched for small businesses. Now available features are instant messages, FAQ responses, product listing, boosting, restoring messages, broadcast messages, and broadcast channels; it is a one-way communication channel—more than 2 billion monthly active users of WhatsApp in 2023. Also, it is used in the web.
According to Cooby, over 100 billion people send messages through WhatsApp daily. Call duration is 2 billion minutes, and 6.9 billion images daily. Another report is WhatsApp API, which allows messages to be broadcast to 1 million unique users. WhatsApp Chabot helps to save business hours. Most users are from India, Brazil, and the United States.
3. YouTube — Monthly Active users of 2.49 billion
YouTube is the popular social media, among the world’s top 10 social media sites, with 2.49 billion active users monthly. 47% of global internet users access YouTube every month. It is a tool for branding, connecting, sharing information, and earning. The primary earning source of the platform is advertising. 2022-2023 was $31.5 billion in revenue with 8% growth. It is also the most popular app for searching after Google. As of February 2024, 791.3 million queries hit in the United States.
More than 500 hours of videos are uploaded to YouTube every minute by individual creators and marketers. The majority of the adult population of the United Arab Emirates (98.7%), Israel (92.7%), and the Netherlands (9.11%) are YouTube users.
According to Backlinko, the top users of YouTube are from India (462 million), followed by the United States (239 million). People spend 48.7 minutes daily. 54.4% of users are men. Paying subscribers on YouTube over 100 million for premium and music services. People aged 25 to 34 are the most active users of YouTube. Many creators use the Platform as an earning source.
4. Instagram — Monthly Active users of 2.4 billion
Instagram is the most popular social media worldwide among the top 10 social media. It focuses on photos and videos. Individuals, content creators, and brands share images and short videos using the platform. The number of unique users is only 0.2%. Several users here are seeking entertainment and other social media.
Most of Instagram’s audience is younger, aged 18 to 34. Instagram is most used in India (229.5 million) and the United States (149.35 million). The Total number of Instagram users in 2023 reached 2.4 billion. Instagram used 33 minutes daily on average per user. The most popular profile is Instagram, with 448 million followers, and 2nd Cristiano Ronaldo, 337 million followers.
Instagram claims that more than 200 million business accounts are active on its platform. It also says that 70% of shoppers look on Instagram for their next purchase. Instagram is a tool for small businesses to stay connected with customers through engagement.
Instagram’s revenue was 60.3 billion in 2023. It contributed 44% of Meta’s revenue.
5. Facebook Messenger — Monthly Active users of 2.1 billion
In the modern era, Facebook Messenger is the most popular messaging app among the top 10 social media. More than 30% of Internet users are active on the app. After WhatsApp, Messenger is the most installed app for chatting, making voice calls, and sharing photos and files. Monthly active users are 2.1 billion from the app and desktop, and there are 7 billion conversations daily.
Messenger is also a powerful tool for brands and businesses. Adding a Facebook page to a business website is simple. Then, customers can click Call to Action to make a conversation with the brand immediately, free of cost. Messenger helps get responses from brands quickly. Messenger marketing is more effective than email marketing. Monthly, 40 million businesses and brands use Messenger.
30% of Internet users are active on Messenger. It is available everywhere, like iOS, Android, Microsoft, etc. 1.4 million kids are active on Messenger, chatting, using kid-friendly, fun stickers, playing games, etc. Parents can control their kids’ Messenger through their accounts.
54.6% of Messenger users are women. The 25 to 34 year old age group is 60% of Messenger users worldwide. India has the highest number of users, with 330 million.
6. TikTok — Monthly Active users of 1.56 billion
Chinese social media app TikTok is famous worldwide among the top 10 social media sites, with 1.56 billion active users monthly, but there are 2.05 billion registered users. Before being banned from India in 2020, 200 million active users were in India. 29.15% of total internet users are active on the app. The young generation is the most active audience.
The highest number of users in the United States is 148.92. This year, users spent over 58 minutes on the platform daily. The installed statistic is 4.92 billion. TikTok is the global name and the local name of the platform Douyin.
The United States is the top user of TikTok, with 148.92 million, followed by Indonesia, with 126.83 million. TikTok users are also increasing in Brazil, Mexico, Vietnam, Russia, Pakistan, and many more countries. 69.3% of users are between 18 and 34 years old. Users can share short videos under various categories, including entertainment and dance.
The platform has 750 million daily users. In 2023, TikTok’s revenue increased 67% to $161.1 billion in 2023.
7. WeChat — Monthly Active users of 1.35 billion
WeChat is a Chinese super app among the top 10 social media in the world. The app offers multiple functions, including messaging, games, payment, shopping, dating, food delivery, and more. That means anyone can call it a one-stop solution app. Now, it is the world’s sixth largest app, with 1.35B monthly active users as of the end of March 2024.
WeChat won Chinese Tencent, which changed China’s internet use status. According to DemandSage, people in China spent over 79 minutes daily on WeChat as of 2023. The platform’s annual revenue was $16.38 million in the same year. 25% of users were 25 to 30 years old. 52% were male, and 48% were female on the app. Also, WeChat is popular in business; nearly 65% of companies used it in the 2023 report.
WeChat is most prevalent in China’s home market, but Malaysia (12 million) and India (10 million) are significantly increasing the number of users. The WeChat market is also growing in Russia, Japan, South Korea, the United States, Indonesia, Mexico, Thailand, and Brazil.
WeChat makes the daily lives of Chinese users easier. The platform’s slogan is ‘app for everything’. In 2017, WeChat launched the WeChat Mini Program, which allows users to connect an app within an app.
8. Telegram — Monthly Active users of 900 billion
Telegram is the most popular messaging app after WhatsApp, WeChat and Messenger. It is one of the top 10 social media in the world. People can use it for messages, media, voice calls, and large file sharing free of cost. The channel features are most popular on Telegram. It offered end-to-end encryption.
Globally, 1.562 billion people were active in the app in 2024. There are 900 million monthly active users and around 196 million daily. Premium subscribers are increasing every day, with nearly one million paying active users in 2024. They get advanced features for effective communication.
Males are more active than females. 58.6% of Telegram users are male. India is the top country for Telegram use, with 104.04 million. Russia, Indonesia, the US, Brazil, and Egypt have significant users. According to GrabOn, 9.87% of the world’s population uses the app.
Telegram is available on iOS, Android, Windows, etc.
9. Reddit — Monthly Active users of 850 million
Reddit is the most popular online forum and discussion site among the top 10 social media. Registered users can share content, including text, photos, videos, and links, on the platform. 48.98% of users are from the US. However, it is blocked in many countries, including Indonesia, China, North Korea, Turkey, and Bangladesh. In January 2024, it received 1.22 billion visits worldwide.
The platform has 850 million monthly active users and 70 million daily. The popular age group is 18-29. 63.3% of users are men. In 2023, advertising revenue was $810 million.
10. Snapchat — Monthly Active users of 800 million
Snapchat is the most used social media platform among the top 10 social media sites in the world. It is an image and video-sharing app. Snapchat accept users to share photos and videos for 24 hours on the feed. Every day, over 4.75 billion Snaps are created. 7 million premium subscribers have Snapchat as of March 2024.
The top Snapchat users are in India, with 200 million, and in the US, with 106 million. Both are major user counters. The number of users is also available in Pakistan, France, the UK, Saudi Arabia, Germany, etc. Snapchat’s daily active users are 422 million, with 800 million monthly. In 2023, Snapchat’s revenue was $4.61 billion.
Conclusion
Social Media plays a important role in our daily lives. It helps us connect globally free of cost. Social Media is also a tool for staying connected with friends and family. It makes it easier to get news, updates, entertainment, gather knowledge, network, and more. 67.1% of the world’s population are Internet users, and social media users make up 62.6% of the world’s population. This means less than 5% of internet users have no social activities.
We shared information about the top 10 social media in the world by active users. Also, the updated data was mentioned as of June 2024.
Just 20 years ago, social media was not popular. Facebook, Twitter made social networking popular. You can stay connected with your old classmates, relativies and with many people. Millions of people have become addicted to the social media sties.
There are some positive sides obviously. We get connected, we get useful information, can learn a lot and even earn money. On the other hand, many of us waste a lot of time and it destroys our productivitiy.
So, we need to be careful and control ourselves. There should be a balance in using social media.
Yeah, sir. You’re right. Social media plays a important role in connecting with old classmates, relatives, and essential people.
Nowadays, social media is a way to earn money. As a result, many content creators benefit directly. Also, we get multiple benefits from social media free of cost, including updates, information, entertainment, news, offers, and many more. So, we need to be careful when using it. Thanks for reading the post and writing your comments. It’s an honour, and I appreciate you.
Nowadays we spend a lot of time on social media. Through this article I got to know the details about the most used social media in the world. The statistics of WeChat and Snapchat surprised me. The remaining eight social media are already known because they are more popular around the world. But we know that WeChat is popular only in China, while this app is used 79 minutes per day in 2023. WeChat is now very popular in several countries including India, Russia, Japan, Mexico besides China. On the other hand, Snapchat users are 800 million monthly which is really surprising! Social media has made our daily life easier from business and other sectors.
The number of social media users is increasing daily. WeChat is a one-for-all app that offers multiple features, such as payment, money exchange, text, voice calls, shopping, etc. It has now spread to more countries outside China and has different features from other social media.
Snapchat is a little bit different app. They have a premium subscription method.
Every social media helps small businesses. Thanks for your comments here.
Nowadays, social media is a powerful tool for promoting brands and products. It is an opportunity to stay connected with users and customers. Social media has unlocked two-way communication. As a result, customers and brands can engage, opinions, and suggest things. They can also reach out directly in a short time.
Facebook Messenger and WhatsApp opened windows to conversations with brands and customers from brand websites. Bots made communication more effective, and WhatsApp allowed products to be listed and sold directly.
Social media sites like Facebook and YouTube play a significant role in directly increasing brand awareness and sales.
Social media is best for careers if we can utilize it for our needs. Businesses, jobs, freelancers, and many more are available on social media. When any company needs to employ someone, they share the demand on social media. Entrepreneurs can stay engaged with potential customers, and artists can stay connected with fans. Thank you very much.
Our daily life has been made easier by the use of social media. In this article you have mentioned the top 10 social media, it is very good to know so much information. Almost all of us share stories from our personal life to our professional life through social media. In this case, I will talk about Facebook in particular, by Facebook, many entrepreneurs have been able to make their own careers from home, especially women.
In the context of Bangladesh, there has been an opportunity for employment of people by promoting local products in small groups and on their own personal profiles centered on Facebook. It is indeed a matter of great joy.
Moreover, social media such as messenger, whatsapp, YouTube, Instagram etc. have played an important role in networking. It is becoming possible to communicate with people from one country to another easily through social media. Because of social media, people of other countries are getting to know about the cultural heritage of one country very easily.
YouTube is a very popular medium, by YouTube videos people are getting to know about other countries’ culture, tradition, food, sightseeing places etc. apart from their own country. Through your article, you have shared the data of recent times, as a result of which it is easy to understand that people of almost every country in the world are using some social media in their daily life. Thank you very much for the important article.
You are right; social media is a combination of personal life and professional life. Also, social media unlocked many features for us, like brand awareness, strong branding, learning, getting entertainment, staying updated and communicating with others.
Facebook is beneficial for entrepreneurs because it allows them to start their careers free of cost, stay connected with customers and businesses from anywhere, and more. Thank you for your opinion here.
What an insightful article on the top 10 social media platforms! I was particularly fascinated by the statistics on Reddit and Snapchat. Reddit’s massive user base and its reach in the US are impressive, though it’s surprising to see it blocked in several countries, including Bangladesh. On the other hand, Snapchat’s popularity, especially in India and the US, along with its substantial daily active users, is remarkable. The data provided for 2023 and 2024 really highlights the dynamic nature of social media growth and its impact on global connectivity.
Social media indeed plays a crucial role in our daily lives, from keeping us connected with friends and family to providing news, entertainment, and networking opportunities. The fact that 62.6% of the world’s population are social media users is astounding.
Thank you for sharing such detailed and updated information. Looking forward to reading more informative posts like this!
Thanks a lot for your discussion comment here. I’m happy to read your discussion. In the modern era, social media plays a significant role in connecting with others around the world. Social media makes the global village truly. We can communicate with each other easily and connect.
Reddit is a forum discussion social media. It is the most popular forum discussion site besides Quora and others. Another interesting information is that Reddit is a private company. Nowadays, Google takes the forum seriously.
India is a big player in terms of social media users. They are very active on various social media platforms. Again, thanks to you for reading the article and writing your comment.