The homemade food industry in Bangladesh is not very old. It has developed gradually over the last five years. The current situation of homemade food, the market for homemade food, and the number of entrepreneurs and buyers, generally, were not the same as the initial situation. The beginning was really difficult because no one believed that anyone would or could buy home-cooked food online.
However, Bangladesh could not escape the effects of the pandemic situation when the whole world came to a standstill. In Bangladesh, people are sick at home, patients are ill in hospitals, restaurants are closed, roads are closed, and the entire country is locked down. In the face of such a situation, the homemade food industry was slowly developing.
An interview about homemade food industry on Songbad Prokash
Currently, many new entrepreneurs are emerging in the homemade food industry. This is a positive aspect. The more entrepreneurs created in an industry, the more it will advance. The journey of homemade food entrepreneurs started as a Facebook group. If the new entrepreneurs focus on building their contacts from the very beginning, then it is easily possible for them to spend time in any homemade food Facebook group. For this reason, any homemade food group should be given 100 days in advance to create its identity.
That’s why if a new entrepreneur does one or two daily posts, likes and comments on others’ posts, and replies to them, it is possible to create their own identity and branding within 100 days. The question that may come to many people’s minds is how many posts should be read and commented on daily. Contacts are made if you like and comment on 30 to 50 posts in a day.
Giving 100 days in a homemade food Facebook group like this gives any budding entrepreneur an identity. It is possible to use these contacts to create customer bases. It is easily made if the homemade food entrepreneur gives the first 100 delivery charges. In this case, providing the first 100 delivery charges free is very effective in creating customers.
Delivery charges should also be free above a certain amount. If it is seen as an investment in the early stage of the venture, the return is great. In this way, if the first 100 orders are given free delivery charges, new customers are created, customers are repeated, many reviews are received, and customers are referred. Thus, a new homemade food entrepreneur’s customer base stands on a solid foundation, which is very important for an entrepreneur. In this way, a new homemade food entrepreneur gets many reviews, relying on which new customers are created later, and it continues.
Many may consider what to do next after the first 100 delivery charges are free. However, the delivery charge can be kept free above a certain amount to be acceptable to the entrepreneur and the customer.
It is better not to make such a decision in the case of reducing the price of homemade food, giving a discount, or giving any gift except providing a free delivery charge for the first 100 orders. Without thinking about this, it would be more effective if entrepreneurs focused on improving food quality, customer service, and packaging and considered developing these aspects. Delivery charges may be given free above a certain amount on any occasion. Moreover, some rules should be followed when taking orders, confirming orders, and delivering homemade food.
At least 30% advance payment should be taken when confirming the order when a prospective customer of Homemade Food orders food. If, for any reason, the order is cancelled or the customer cannot receive the parcel for any reason, the homemade food entrepreneur will suffer. Because food is a perishable product, as well as other products such as clothing or dry goods, returns cannot be restored and sold. That is why a 30% advance payment should be taken while confirming any order for homemade food, and a 50% advance payment should be taken for large orders.
The rest can be paid in cash on delivery. If any order is confirmed, the entrepreneur and the customer can trust each other.
Homemade food entrepreneurs should regularly write about their products on Facebook groups and their profiles. This will create a customer class based on the profile. There are many advantages of writing on a Facebook profile, which I will discuss in detail in another article. However, if homemade food entrepreneurs regularly write about their products on their Facebook profiles, then everyone on their friend list can learn about their work or profession, and a food place is created.
Surviving the first year is crucial to succeeding in the homemade food industry. It is important to create a place of trust and hope for customers by creating personal branding and a bond with others by spending regular time in the first year. In the beginning, there will be no buyers; that is normal. However, after creating your contact, the first 100 delivery charges are free, creating a good customer base. If maintaining the quality of food, ensuring good customer service and good packaging, providing customer service after food delivery, and maintaining good relationships with customers can be properly maintained, the kind of customer class created can rely on entrepreneurs.
Similarly, homemade food entrepreneurs develop self-confidence and the quality of their work increases. In this way, if you can create and strengthen personal branding on your Facebook group and profile with regular time for one year, it is very easy to survive, and the benefits of the created foundation can be enjoyed throughout your life.
The main characteristic of homemade food is that it is homemade food. So it is clean, healthy and tasty. Here is the main difference between homemade food and take-out food. And because of this difference, homemade food is always the best. This is one of the reasons for the increasing popularity of homemade food. Even though it is home-cooked food, the entrepreneurs of homemade food need to bring professionalism to this work.
It is important to have professionalism in customer dealing, service delivery, food quality, packaging, delivery system, and payment system. Otherwise, it isn’t easy to survive as an entrepreneur in the homemade food industry. Just as many entrepreneurs are created in an industry, many customers and markets are created due to promotion and expansion, and opportunities and possibilities are also made. Many other employment opportunities have also been designed around the homemade food industry, which impacts the country’s society and economy. This is why the homemade food industry is growing and moving forward at such a fast pace compared to 5 years ago.
Writer : Syeda Kamalia Rahaman Owner, Sohojsadhyo
Although the homemade food industry in Bangladesh is not very old, it has gained popularity in the last five years. One of the reasons behind this popularity is that homemade food is healthy,clean and delicious. Homemade food is very beneficial for everyone from children’s to aged people’s I first noticed four years ago that homemade food was being sold online and homemade food was in demand.
One of the best things about homemade food is that we can customize. Not everyone in the family eats the same taste or spices, in this case the entrepreneurs of homemade food have the opportunity to take food according to their own choice and taste.
Homemade food is definitely healthy for everyone in the family, so whenever I order food from any food entrepreneur, I feel completely at ease.As a mother I can confidently give homemade food to my child because firstly it is healthy secondly it is delicious and also saves us a lot of time. Making for kids’ school tiffins is no hassle for frozen homemade food. Tiffin can be prepared for children in a short time so working mothers can really rest easy. Thank you so very much for your valuable blog.
First, I want to thank you for your kind and caring comment. The most positive aspect of homemade food is that it can be customized as per customer’s preference, and it is healthy. Besides, frozen food provides a quick solution to our sudden food problems. Because of this, consumers are now relying more on homemade food. Thank you very much as a customer for sharing your good experience with your own homemade food entrepreneurs and trusting homemade food with confidence.
Before starting any business it is important to know about the product and the more an entrepreneur knows himself, the more acceptable he will be to others. Food is one of our 5 basic needs. In order to keep the body healthy, it is essential to take proper balanced and healthy home-made food. Nowadays, many online home-made food entrepreneurs provide food through home delivery. As a result, working women who go out for work every day can safely do their own work. Collaborative relationships between buyers and sellers are important. Customer reviews are very useful for this. Another buyer wants respect from the seller. The fact that the delivery charge is free has a positive effect on the buyer.
Totally agree with you. Homemade food is now becoming so popular commercially that it comes first when thinking about menu selection. For this reason, those who are thinking of building their own career, if they consciously join the work, then there are many opportunities to do well. Thank you very much for your important comment.
Homemade food is healthy for our body. Now it’s time to promote it. Thank you very much for this blog.
You are right. Homemade food is always better. Because it is made in terms of cleanliness and nutritional quality. This makes us sick less, which speeds up our work. Thank you very much.