Essential Strategies for Online Homemade Food Entrepreneurs to Ensure Customer Satisfaction

Customer feedback is essential for food entrepreneurs. Customers provide valuable feedback only when they are satisfied and happy. However, customers are naturally busy, so they may not remember to give feedback. In this case, the seller should ask them how the food was. Was there any problem? How can we do better, etc.

Of course, questions cannot be asked repeatedly in a way that bores customers. They have to give time. Politely, customers should be free to provide feedback at their own pace. Customer feedback for an homemade food entrepreneurs needs to be conveyed well to the customer.

Customer satisfaction is the backbone of any successful food business, especially for online homemade food entrepreneurs. Positive feedback not only boosts morale but also helps in building a loyal customer base. However, obtaining feedback requires strategic efforts. This guide offers practical tips and best practices for homemade food entrepreneurs to ensure they receive valuable feedback while maintaining high customer satisfaction.

Customer Satisfaction and Feedback Strategies:

What entrepreneurs should do? Free Delivery for Initial Orders:

Free delivery for the first 100 orders can create a positive first impression. While it may seem like a loss initially, it helps gain satisfied customers who will likely provide feedback.

Well-Prepared Food Menu:

Most online homemade food entrepreneurs in Bangladesh do not give much importance to one thing. That is – preparing a proper food menu. What kind of food is available, what items are available, whether there is any combo package, what the price of each food is, etc. can be answered with one menu. It makes it easier for customers and sellers to place orders.

So, a detailed menu listing available items, packages, and prices is necessary. A professional menu also reflects the business owner’s professionalism and can attract more customers.

Enticing Food Photography:

In the case of food photography, I have seen that the homemade food entrepreneurs do not pay much attention and do not give time. But enticing pictures of food are enough to attract a customer. At least in my case, looking at attractive pictures of food makes my tongue water and makes me anxious to eat that food. 

So, entrepreneurs should cook the food according to their menu and take beautiful photographs. Then, make a food album by putting all the food pictures together. Then, make a food album by writing the stories of each cooking or food in the form of captions on your Facebook profile. I think it will play a big role in attracting buyers and showing your professionalism to them.  

Maintain Sincerity:

Customers prefer sincerity. You have to create and maintain a sincere atmosphere at every step, from the time the customer knocks on your door for food to the delivery of the food to the home and to the feedback of the food after inquiry. Maintaining a sincere and professional attitude is crucial from the initial customer inquiry to post-delivery feedback. Understanding customer preferences and addressing their needs sincerely helps build trust and loyalty.

Consistent Quality:

Keep one thing in mind, the easiest way to make a place in people’s mind is to be able to serve good food and make them happy by tasting the food. And it lasts longer. Therefore, more emphasis should be placed on maintaining the perfection as much as possible in the cooking, so that the customer is forced to remember the taste of the food. 

Small Gifts with Orders:

Practice giving small gifts. No matter how small the gift, it makes a big mark in people’s hearts. A gift with food will be unexpected and more emotional, touching the buyer. For example, on her birthday, I ordered food from a woman entrepreneur for my sister. She served extra pickles with the meal, which was out of my order. I liked it; I considered it a gift. She also sent the bangle as a birthday present. It touched more.

It is also essential to be able to treat the customer, especially on that particular day. Impressed by your sincerity and love, I am happy to give you feedback and review. 

Create Customer Feedback Stories:

Stories can be created with customer feedback.  Homemade food entrepreneurs, however, can easily create stories from their customers’ feedback, honouring customers. You can also make an album with customer feedback stories on your Facebook profile. A perfect way to make this kind of album is to put a picture of the customer, a nice picture of the food he ordered, and the feedback he gave. These three things together to create a picture are like making a thumbnail.

Upload the customer feedback story album, the story written about the customer, and the photo. If 100 feedback stories can be done continuously, then the homemade food entrepreneurs does not have to look back. 

Focus on Child-Friendly Items:

Making food items safe for children. Complaints about the high cost of homemade food are often heard. But homemade food has many positive aspects, like being hygienic, nutritious, and good for health. It can also be customized as per requirement and preference, so price ultimately does not matter. People never think about the price when it comes to feeding good food, especially to children  . So, in the meantime, entrepreneurs can focus on promoting their food.

For example, kids like noodles, like sauce, like chocolate, cookies, sausage, chicken nuggets, etc.  These items are available to homemade entrepreneurs. Then children don’t have to eat unhealthy food from outside. It can be an emotional marketing strategy for food entrepreneurs. My homemade butter, ghee is for health conscious people, everyone. These should therefore be written regularly focusing on healthy messages to bring them in front of the desired customers.

Offer Tiffin Services for School Children:

Another thing that can be done that will give working mothers a lot of worry is to arrange tiffin items for school-going children. This can create a great opportunity for homemade food entrepreneurs.  Because women who work have to go out early in the morning, making tiffin ready for children is a very difficult task for them. As a result, most of the children are forced to eat outside food every day, which is very harmful to health.  So Homemade Food Entrepreneurs can fill this gap if they want In this case, food delivery is a big problem.  However, if frozen items can be focused on, this problem can be solved a lot. 

Seasonal Food Items:

Seasonal food such as winter pies (pitha- the traditional Bangladeshi food) can easily attract customers. Making pitha is very time-consuming work, a work of patience. Nowadays, very few women find time to make pitha at home, but everyone wants to eat it. So we have a vast market centered around pitha, which entrepreneurs can still not capture.  It is perfect if the entrepreneurs can make some dry pitha items, which can be delivered nationwide.  If so, it will be possible to capture many buyers. 

Food Packaging:

One of the most essential things for homemade food entrepreneurs is to pay maximum attention to food packaging.  Because there are many records of food spoiling during delivery, great care should be taken so that the food does not get messy, the oil broth and spices do not get a chance to escape, etc. The best packaging should be done. The delivery boy should also be asked to deliver carefully. Please use green or environment friendly packaging.

Video Feedback:

Customers can provide short video feedback. One of my female friends  has uploaded some video feedback from her royal customers. It’s very nice to see. Putting together 100 such videos will be a tremendous asset for an entrepreneur. 

Online Chat with Customers:

Organize online live chats with customers for some time. It felt good. But in this way live program can be done with different customers and also a zoom chat can be organized with all the buyers.

Where customers will openly share their feedback, if they have any questions, if they have a suggestion to add a special dish to the menu, etc., many issues can arise in such a live chat. Customers can be invited to fill up the form by sending a link to the inbox, then chat with only willing buyers.

Signature Recipe:

It is creating a signature recipe or focusing on any dish that first sticks in people’s minds.  Actually everyone should have their own.  We will distinguish one entrepreneur from another only when he focuses on a particular food.  Along with the name of that food, his name will be engraved in everyone’s mind.  This is a very effective strategy for personal branding. 

Suppose, you can make any pitha (Traditional Cake of Bangladesh) well. It would help if you then wrote about it throughout the year. Writing at least one post per day is enough. If you can do this, you will be so well known that when the pitha season comes in the winter, you will be the first to go to everyone’s mind when they want to eat pitha.  Creating this unique identity is very important in this competitive era.

Kitchen Background Stories:

You can create a background story about the kitchen in the form of a short video. Consumers buy homemade food at higher prices for two reasons: to save time and trouble and to eat clean and unadulterated food. Making videos can show how clean you cook in a clean environment and how you maintain hygiene. It will help a lot in increasing the customers’ confidence, and they will be able to order the food confidently. 

Assist in Writing Reviews:

Many customers want to give a lovely review, but they have trouble typing or can’t write properly. In this case, the entrepreneur can prepare a review post by taking the feedback from the customer’s inbox and giving it to the customer to upload on his profile or in a food group.

Ensuring customer satisfaction and obtaining valuable feedback is crucial for the success of online homemade food businesses. By implementing these strategies, entrepreneurs can create a loyal customer base, improve their services, and build a strong reputation in the market. Continuous improvement and customer engagement are crucial to thriving in this competitive industry. With dedication and the right approach, homemade food entrepreneurs can succeed and grow in their ventures.